Company News

Some key additions to the website content include the definition of Mindmatrix - as a company and as a platform. It says, "Mindmatrix is not only a premier software platform, but a group of diverse, customer-oriented people who share a common goal to help you sell well, and have done so for the past 21 years. Mindmatrix is the only provider in the market that offers a single platform for end-to-end enablement of direct sales and partners." The updated website also highlights the 40+ product features of Mindmatrix and has an extensive page dedicated to each one of them.

Some key pages to check out on the site include:

• https://www.mindmatrix.net/sales-enablement-tool/
• https://www.mindmatrix.net/prm-and-partner-marketing-software/
• https://www.mindmatrix.net/channel-enablement-vendor-concierge-sevices/
• https://www.mindmatrix.net/partner-enablement-concierge-services/
• https://www.mindmatrix.net/salesforce-prm-and-partner-marketing-software/
• https://www.mindmatrix.netpartner-portal

Speaking of the updated website, Katie Rodgers, Marketing Manager, Mindmatrix, says, "A sleek and unique feel for an automated, tech-savvy environment, the new Mindmatrix website offers a glimpse into what it is like to take on each component of our One Platform with style and ease. Our new site navigation and functionality makes it even easier for users to experience what Mindmatrix has to offer. It also proudly reflects our corporate culture and defines who we are as a company for our current and future partners. Since 1998, we have committed to enabling and streamlining client sales and marketing with an excellent team and world-class software. The new website's design and functionality continues to display our capabilities to clients and prospects alike".

Please visit https://www.mindmatrix.net to take a look at the updated Mindmatrix website.

The Sales Enablement Soiree is being held in San Francisco, CA on November 21st at the Four Seasons Conference Center on 757 Market St from 8:00 am − 7:00 pm. The Soiree showcases industry experts in sales enablement from various organizations. As the largest event organized exclusively for sales enablement at Dreamforce, the Sales Enablement Soiree offers a relaxed environment for its participants to catch up with thought leaders, peers, leading sales enablement professionals and share industry trends and best practices.

Harbinder has been a speaker at the Sales Enablement Soiree for the last 2 years. Last year, he was a part of the panel discussion on, 'Structuring Content for Sales Reps'. A video of the discussion can be found here. This year, Harbinder will be talking on, "Buyer Behavior: Getting Reps the Insights They Need To Win." As an industry-leading channel and sales enablement solutions company, in 2019, Mindmatrix has shone the spotlight on the new buyer's journey time and again and its impact on direct and indirect sales and marketing. The company recently released a whitepaper titled, Aligning Your Partner Marketing To The New Buyer's Journey, that discussed how partner marketing strategies need to evolve to achieve partner marketing success in the new buyer's journey. Here's a link to the whitepaper.

You can catch up with Harbinder Khera or Mindmatrix staff at the Sales Enablement Soiree, or send an email to sales@mindmatrix.net to book a time slot in advance.

• Opportunity scoring and recommendation, where the system, based on historical opportunity data, will assign a score/probability to opportunity closure, allowing for a more accurate sales forecast.
• Collaboration (Chat) functionality which enables users--essentially salespeople or channel partners to communicate with their managers right from the Mindmatrix platform.
• An updated, faster, more feature-rich mobile version for Android and iPhones.

With these enhancements coming up, Mindmatrix has a lot to look forward to in the final quarter of the year. The channel and sales enablement solution provider has had an exciting 2019 so far. Mindmatrix's CEO, Harbinder Khera, was one of the winners of the CRM Destination Magazine's 2019 Influential Leader Award. For Mindmatrix, 2019 was also marked by extensive participation in popular industry events including CompTIA ChannelCon, Channel Partners Expo, DattoCon, HTG Summits, and more recently, the Channel Partners Evolution and Mindmatrix client, Taylor Business Group's Big Big Conference, 2019.

"The Mindmatrix team is overflowing with energy and inspiration returning from Channel Partners Evolution last week in our nation's capital. The theme of this year's conference appeared to be the reinvention of the channel and organizational transformation during a time where change is the only thing that's constant. It seems only fitting that we as a company are embarking on some pretty radical changes ourselves in the interest of our clients, our community, and the industry as a whole. I encourage you to come spend some time speaking with us at the next event, because now is a great time to be in the channel and an even better time to be working with Mindmatrix.", said Kathryn Rodgers, Marketing Manager, Mindmatrix.

In addition to participating in leading industry events, Mindmatrix also hosted various thought leadership webinars with industry leading research and analytics firm, SiriusDecisions.

About Mindmatrix :

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM Software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

Mindmatrix is the only company in the marketplace today to bring the various elements of direct sales, channel and marketing enablement on a single platform and offer it to the user as a single package. Mindmatrix offers two wide, yet tightly integrated solutions:

• The Full-Suite Sales Enablement Solution covering Training, Onboarding & Guided Selling, Sales Automation, Sales Asset Management, Marketing Automation, and the IT sales and marketing solution - The MSP Advantage Program
• The Full-Suite Channel Enablement Solution that covers Partner Relationship Management (PRM), Partner Marketing, Partner Sales Enablement and one of its kind - Partner Concierge Services

Mindmatrix also integrates with over 50 CRM software programs, offering its users a single entryway to powerful marketing and sales tools.

"It's truly an honor to be recognized as one of this year's most influential leaders. When I started Mindmatrix 21 years ago, my vision of One Platform for both direct and channel, along with all the key components of sales, marketing, and operations that play a role in organizational success, was unheard of. To this day, it remains unreplicated. As much as I'd like to take all the credit, I can't thank my employees enough for helping make my dream a reality," said Harbinder Khera.

For more information on the 2019 CRM Influential Leader Award and Harbinder Khera, please visit https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=133682

You can catch Harbinder Khera at Mindmatrix's upcoming webinar, Leveraging Salesforce PRM, on Thursday, September, 5. Learn what all Salesforce PRM and additional components of partner marketing, content syndication, and co-branding & personalization have to offer you and your organization. Click here to register for the webinar.

Hosted by Informa Tech, the Channel Partners Evolution and Expo is a leading "Channel event for forward-thinking MSPs, VARs, agents, integrators and consultants". Over 3200 MSPs, VARs, Agents, Integrators, Consultants & Suppliers, 175+ Key Vendors, Distributors & Master Agents, and 100+ Industry-Leading Speakers are expected to be a part of the event. The Channel Partners Evolution and Expo offers its participants an opportunity to attend and be a part of in-depth discussions related to the latest trends and business development, sales, and marketing strategies in the tech industry. It also provides them with unparalleled networking opportunities with more than 150 suppliers and vendors.

Mindmatrix's Marketing Manager, Katie Rodgers, will be accompanying CEO, Harbinder Khera to the show. Katie says, "Our team is very excited to hear from some of the top channel industry leaders and network side-by-side with them at events like the famous pub crawl. Living by the channel ourselves, Channel Partners Evolution provides companies like ours a chance to shine. We can't wait to be back for another show!"

Over the years, Mindmatrix has helped hundreds of vendors make their channel partners MSPs/hi-tech channel partners become more effective at marketing and selling their IT services, thereby boosting their sales revenues. To secure an appointment with Mindmatrix at ChannelCon, please email sales@mindmatrix.net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number #437 during the conference.

To learn more about The Channel Partners Evolution and Expo, visit them online or catch them on Facebook, Linkedin, or twitter.

CompTIA ChannelCon offers its participants in-depth insights into the latest business trends and technologies and provides a vendor-neutral environment to discuss common challenges and brainstorm ideas to move the industry forward. Hosted annually by...

CompTIA ChannelCon offers its participants in-depth insights into the latest business trends and technologies and provides a vendor-neutral environment to discuss common challenges and brainstorm ideas to move the industry forward. Hosted annually by CompTIA, ChannelCon is attended by technology vendors, distributors and solution providers, as well as industry influencers, press and analysts from across the IT channel.

Mindmatrix's Marketing Manager, Katie Rodgers, will be accompanying CEO, Harbinder Khera to the show. Katie says, "CompTIA ChannelCon brings together the top players of the IT industry and provides us with a great platform to showcase how Mindmatrix can add value with its Full Suite Channel Enablement offering that includes PRM, partner marketing, partner sales enablement and partner portal. Mindmatrix has been a part of ChannelCon for several years and we are looking forward to another successful event. "

Over the years, Mindmatrix has helped hundreds of vendors make their channel partners MSPs/hi-tech channel partners become more effective at marketing and selling their IT services, thereby boosting their sales revenues. To secure an appointment with Mindmatrix at ChannelCon, please email sales@mindmatrix.net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number 120 during the Technology Vendor Fair.

About CompTIA

The Computing Technology Industry Association (CompTIA) is a non-profit trade association serving as the voice of the information technology industry. With approximately 2,000 member companies, 3,000 academic and training partners, 80,000 registered users and more than two million IT certifications issued, CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications and public policy advocacy. To learn more, visit CompTIA online, Facebook, LinkedIn and Twitter.

This webinar will focus on how the changing buyer's journey is redefining partner marketing and sales and will discuss the role partner marketing has to play to help channel partners see success with the new buyer's journey. The 45-minute webinar answers questions such as

• What winning vendors do differently to transfer knowledge
• How to bring about consistency in partner competency, skills, and process adoption
• What impact enablement has on demand program effectiveness

Click here to register for the webinar.
https://register.gotowebinar.com/register/1817211645291777549

Speaker Bio: Maria Chien

Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.

About SiriusDecisions

SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.

About Mindmatrix :

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM Software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

The SaaS 1000 is a list of "The world's 1000 fastest growing SaaS companies" released by the SaaS Magazine (SaaS Mag) that highlights the top growing SaaS companies based on a proprietary algorithm that includes hiring trends, growth indicators and the number of employees. The list includes the largest SaaS companies to smaller startups. In order to rank on the SaaS 1000 list, companies must have between 40 and 1000 employees.

About SaasMag :

SaaSMag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice, and profiles from owners, advisors and leading commentators in SaaS.

Mindmatrix CEO Harbinder Khera said, "Last 3 years were marked by tremendous growth for Mindmatrix in terms of client base, number of employees and even office space. We are happy that one of the leading publications like the SaaS magazine recognized and chose to highlight us. We aim to continue along this path of growth and innovation and have a lot of new developments planned to meet the growing needs of the industry."

Harbinder Khera, CEO, Mindmatrix will also be hosting a workshop on the third day of the Conference--Thursday, May 16. The workshop, "How do you align your through channel marketing strategy to today's digital buyer's journey?" will focus on the new buyer's journey, it impact on the partner's ability to close and offer strategies that vendors can follow to make their through partner marketing more effective in light of the new, altered buyer's journey.

To learn more about Mindmatrix, meet us at any time during the Conference, or reach out to sales@mindmatrix.net for an appointment.

About Mindmatrix:

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

About Channel Focus North America, 2019

A part of the Baptie Community, for 22 years Channel Focus has led the way in helping attendees understand new Channel trends, develop state of the art Channel programs and develop industry-leading Channel Sales and Marketing strategies. Learn more at- https://channelfocuscommunity.net/cfna-19-event-info

• A more customized navigation by allowing for rearrangement of menu items
• Making the playbook more user friendly by adding a contact-wise view to it
• Major upgrades to the opportunity module including opportunity recommendation and supporting multiple currencies in opportunity amount calculations
• Addition of chat feature enabling users to chat with managers and peers from within the platform
• A more powerful, faster mobile app version of the software
• Asset scoring feature aimed at making it easy to quantify asset performance and popularity

The second quarter of 2019 will be pretty interesting for Mindmatrix and its customers. The sales enablement software provider has a lot coming up in terms of product and also as a company. In April, Mindmatrix is co-hosting a webinar with Peter Ostrow of SiriusDecisions. The webinar, Four Must-Haves for Winning in Sales Enablement, is scheduled for Tuesday, April 16, 2019, 01:00 PM ET / 10:00 AM PT. (Click here to learn more about the webinar or to register)

Mindmatrix is also an exhibitor at the Channel Partners Conference and Expo to be held on April 9-12, at the Mandalay Bay in Las Vegas. and will be present at Booth#353. You can stop by at the booth anytime during the show, or reach out to sales@mindmatrix.net for an appointment.

About Mindmatrix:

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

In this webinar, SiriusDecisions' Peter Ostrow will be breaking down the four essential enablement responsibilities − training, content, buyer engagement and analytics − through the lens of how high-performing organizations distance themselves from everyone else. Peter will be sharing compelling benchmark data, customer case studies and must-have metrics for sales enablement success.

Harbinder Khera, CEO, Mindmatrix, said, "Sales enablement is a vast topic and can be defined in multiple ways. Each organization may have its own definition of sales enablement, one that works for them and fits them the best. But, this also leaves room for a lot of uncertainty and questions. Plenty of smart marketers and sellers can't tell you what it means in their organization. Whom does it serve? How is it measured? Who even owns it? In our webinar with SiriusDecisions, Peter Ostrow discusses the answers to these questions."
Click here to register for the webinar.

Speaker Bio: Peter Ostrow
Peter is the Senior Research Director, Sales Enablement Strategies Service, at SiriusDecisions. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Prior to joining SiriusDecisions, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice, as well as overseeing research in marketing, customer success, field service and human capital management disciplines.

About SiriusDecisions:

SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.

About Mindmatrix: Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

Opportunity recommendation enables companies to make their salespeople and channel partners more effective at winning/closing opportunities by allowing them to create custom recommendations and insights related to opportunities based on multiple factors such as:

Historical Opportunity Data, where companies can offer recommendations based on information derived by comparing a new opportunity with other, older opportunities of the same type. For example, opportunities in the healthcare sector have a 80% chance of closure, or email X sent at Stage 2 to opportunities in the healthcare sector will have a positive impact.

Personal Historical Data, where recommendations can be added based on user-specific information tied to similar opportunities. For example, salesperson Y has a 30% chance of closing an opportunity in the healthcare sector.

Associated Contacts Data, which allows companies to add recommendations based on information related to the contacts that are a part of the opportunity. For example, if a particular opportunity has contacts with only mid-management credentials in their title, the system may recommend that the salesperson look for someone higher up in the decision-making framework.

The Opportunity Recommendation feature is Mindmatrix's second enhancement to the opportunity module in less than a year. Early last year, Mindmatrix had introduced a step-based process into the opportunity registration module, which allowed for stepwise progression of leads from one stage to another, tracking the progress of the opportunity at every step and updating their position in the sales funnel. The enhancement made opportunity-based lead management better by mapping the progress of the lead from one stage to another and also by automatically recommending to channel partners/salespeople the marketing or sales assets (including spec sheets, brochures, proposals and quotations) or campaigns to be used when communicating with the prospect at each stage of the opportunity.

Using an interactive WYSIWYG (What-you-see-is-what-you-get) approach, the update makes it really easy for sellers (partners) to create the best solution bundle based on the business needs of each prospect. From helping salespeople and partners to identify prospect's pain points to assisting them in picking the right solution for their prospects, while also enabling them to have meaningful conversations with their prospects at every stage of the buyer's journey--Mindmatrix's solution selling module covers it all.

"Solution selling requires the seller to look at different products—different services from middleware, hardware, and software—and bring all these different things together to solve a specific client's problem. Mindmatrix's solution selling update will resolve the classic problem of educating channel partners on the most effective sales techniques for product lines," says Harbinder Khera, CEO, Mindmatrix.

Solution selling has always been one of the key areas of focus for Mindmatrix. Over 20 years ago, Mindmatrix had established SolveIT.com with a goal to show partners all the different ways in which a specific product could be applied to various solutions to enable business outcomes.

This enhancement makes Mindmatrix's sales automation functionality more powerful. This is the first major enhancement by Mindmatrix for 2019. The channel and sales enablement software provider rolled out several enhancements in 2018 and has more than 7 major enhancements planned for the upcoming quarters.

This enhancement offers improved visibility at the managerial levels due to the tight integration between the various elements of the sales automation tool kit. On the sales front, it enables improved cadence and better process adherence by partners, reps and salespeople by offering them a well-guided sales process.

Harbinder Khera, CEO, Mindmatrix, said, "This is one of our first enhancements of 2019. By automating multiple sales enablement elements and bringing them all together on one platform, this enhancement makes our sales automation module more powerful than ever. It gives sales, marketing and channel managers an unobstructed view of what is happening across the spectrum, while the salespeople and partners benefit from sales automation that is tightly integrated with their environment. That is the only way to make it work, really. By bringing the tools and resources to the sales environment--direct or channel, in one box. Our latest enhancement is all about that."

Mindmatrix CEO Harbinder Khera said, "We are very happy to be a part of SoftwareWorld's Top Rated Software List. We had an amazing 2018, marked by tremendous growth in business, client base and also in our product. This is a great start to the year! This means a lot to us especially since customer reviews were a key deciding factor. It shows we are living up to our customer's expectations. This year we look to not just meet, but also exceed the growing needs of our prospects and customers."

Click here to view SoftwareWorld's list of Top 10+ Channel Management Software for 2019.

One of Mindmatrix's key enhancements in 2018 includes Salesforce Community Add-ons that enable customers already using Salesforce Community Cloud (PRM) to leverage it better with Mindmatrix's 20+ Channel Sales and Marketing Enablement functions. The Salesforce Community Add-ons allow Mindmatrix users to access powerful channel and sales enablement tools such as playbooks, training and certification, asset management, lead, sales and partner reporting and much more, right from their existing Salesforce Community Portal.

Mindmatrix was declared a 'Rising Star' by Destination CRM in The 2018 Market Awards. Mindmatrix shared the prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent and innovative updates that it made to its channel and sales enablement platform in 2018. Mindmatrix was also mentioned in the world's leading research and advisory firm, Gartner Research's February 2018 research, titled, "Gartner: Market Guide for Partner Relationship Management Applications," Ilona Hansen, Guneet Bharaj, 14 February 2018". (Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.)

Mindmatrix also launched a new service line, Mindmatrix content packages, to help its core customer group, MSPs/IT service providers, effectively meet their marketing and sales content needs. This new service line was in addition to the content already provided as part of the existing and popular MSP Advantage Program. Mindmatrix's other innovations in the year included the Leaderboard feature, e-contract signing, Google Calendar integration and voice integration.

Harbinder Khera, CEO, Mindmatrix says, "2018 was a great year for us. It was a defining year for us in the sense that the market truly took note of us. We were recognized for what we are a leading channel and sales enablement company. We also completed 20 years in business, which means a lot because it shows how mindmatrix has been rock steady through challenging times, changing market requirements, recession, etc, Today, we are the only company in the market to offer both, channel and sales enablement on a single platform. The future of sales and marketing enablement lies in bringing the different sales channels (direct and indirect) together to truly enable a organization."

According to Mindmatrix, bringing channel and sales onto the same platform can help companies improve operational efficiency by 45%, and cut cost of ownership by 15+%.

Harbinder Khera, CEO, Mindmatrix, says, "Mindmatrix has been evolving ahead of the industry to meet the needs of the industry participants on time. With 20+ years of industry experience backing us, we could see very clearly that the future of enablement is in bringing the various sales channels together on a single platform. And, that's what we decided to focus on in 2018. We wanted to bring to the market a SINGLE channel AND sales enablement solution, eliminating the need for multiple platforms. Offering unmatched visibility, flexibility and control across all user-roles, Mindmatrix is one of the most intuitive platform in the industry today and certainly the only one to offer end-to-end sales, channel and marketing enablement."

The enhanced Salesforce Community add-ons launched by Mindmatrix seem to be the next logical step in Mindmatrix's integration with Salesforce. In 2014, Mindmatrix first integrated with Salesforce allowing for basic contact synchronization between Salesforce and the Mindmatrix platform. It then extended to asset access and playbooks and, then finally, in April 2018, Mindmatrix introduced its first set of Salesforce Community add-ons which received a great response from the industry.

The channel and sales enablement software provider claims that customers using Mindmatrix add-ons with Salesforce PRM can see as much as 4 times better partner engagement and over a 45% increase in overall revenue.

Harbinder Khera, CEO, Mindmatrix says, "Our Salesforce Community add-ons help our clients who are already using Salesforce to make the most of it. It brings powerful sales and marketing enablement tools to their Salesforce community portal, helping them do so much more."

The Mindmatrix-Salesforce Community PRM add-on is available on the Salesforce AppExchange. For more information, please visit mindmatrix-salesforce-PRM-and-partner-marketing-software

The first session is titled, "Delete Your Folders: Structuring Your Content for Sales" and will be held at 3.00pm. It is expected to last for 45 minutes. The session will focus on the best practices of creating, curating and distributing effective content for sales channels and helping them optimize the use of content that is generated.

The second session is a private seminar on the benefits of enabling direct and channel sales through a single platform, which will be held in Suite#1, starting at 10.30 am. The sessions will be value adding for senior- and mid-level executives in direct, channel/partner sales, marketing, and to CEOs, CSOs and CMOs. Pre-registration is required to attend either session. Attendees can register for the sessions online by clicking here.

Mindmatrix representatives will also be available at booth#14 during the Soiree.

About Mindmatrix:

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

About The Sales Enablement Soiree

The Sales Enablement Soiree is the only networking event exclusively for Sales Enablement at Dreamforce and offers excellent opportunities to connect & collaborate with peers, thought leaders & top sales enablement solution providers. Learn more at https://salesenablement.pro/sales-enablement-events/

Mindmatrix is also a sponsor at the Sales Enablement Soiree to be held on September 27, 2018 at San Francisco, CA. The sales enablement leader will be hosting two sessions at the Soiree, one focusing on asset management for sales enablement and other on the best practices for growing channel programs. The Sales Enablement Soiree is the only networking event exclusively for Sales Enablement at Dreamforce--a gathering of the entire Salesforce community that includes Salesforce customers, partners, employees, and key stakeholders.

Mindmatrix will also be co-hosting a webinar, "Driving partner engagement with PRM and sales enablement technologies" with Technology Marketing Corporation (TMC) on Wednesday, September 12, 2018 02:00 PM ET / 11:00 AM PT. (Click here to Register). This webinar is just about a month ahead from the webinar Mindmatrix held with DemandGen Report, titled, "Bridging the Channel Gap: How Corporate Marketing Can Align Activities With Channel Programs". The webinar focused on how modern partner relationship management solutions help companies maximize the ROI of their corporate and channel marketing programs through channel and corporate marketing enablement. (Click here to view a recording)

Harbinder Khera, CEO Mindmatrix says, "2018 has seen a very active Mindmatrix. We were at the forefront of industry events and thought leadership seminars. Earlier this year, Mindmatrix was seen at the 3rd Annual Bering McKinley Las Vegas Retreat, the MSPExpo in Florida and the ChannelPro SMB Forum held in Dallas, TX. We also did over 5 webinars in the first half of 2018. We plan to keep the momentum going all through 2018 and beyond."

The 2018 Market Awards are conducted by Destination CRM and the results are featured in the CRM magazine. According to the Destination CRM website, "The Rising Star Awards spotlight the vendors that are working overtime to launch new technologies, forge new alliances, and provide the diverse products and services that keep the CRM industry vibrant and humming."

The CRM magazine is one of the most renowned publications in the CRM industry with a team of experienced, award-winning journalists and designers. The publication covers a variety of topics across CRM, Marketing, Sales and Business Technologies related to them. Mindmatrix is featured in the September 2018 edition of the magazine.

Mindmatrix CEO, Harbinder Khera said, "This is a proud moment for us. We are happy to be one of Destination CRM's Rising Star Awardees and will continue along this path of innovation and meet the growing needs of our prospects and customers."

Perimeter 81 partners can use the new partner portal to generate co-branded assets to use for their marketing and sales campaigns. The Perimeter 81 partner portal, powered by Mindmatrix, also gives them on-demand access to training materials and sales and marketing playbooks. The portal also makes it easy for Perimeter 81 to share leads with their MSP partners or nurture them on their behalf. It also offers deal registration mechanism which the MSP partners can use to register their leads with Perimeter 81.

Mindmatrix CEO, Harbinder Khera said, "One of key factors driving channel partner relationship success is helping channel partners sell and market better. Partners have too much going on already and will naturally pick vendors whose products and services are the easiest to sell. Providing partners with ready-to-use tools and resources that help them build their brand in the local market, will make all the difference. With its Partner Portal, Mindmatrix is helping Perimeter 81 accomplish that."

"As a channel-forward service, we at Perimeter 81 are excited and proud to offer this comprehensive resource to our valued partners to enable their market success," remarked Amit Bareket, CEO and Co-Founder of Perimeter 81.

About Mindmatrix:

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

About Perimeter 81

Perimeter 81 is a next-generation, software-defined network security provider, driven by the mission to transform secure network access for the modern and distributed workforce. Built from scratch based on input from security leaders needing a change from legacy VPN technology, Perimeter 81's user-friendly interface, unified management and seamless integration with major cloud services, give companies of all industries and sizes the power to be fully mobile and confidently cloud-based. Please visit https://www.perimeter81.com to learn more.

Each of these content packages target very specific MSP-IT customer profiles making for tailored, engaging MSP-IT marketing and sales content. Priced between $50-100 a month, the content packages offer 100 whitepapers, 120 emails, 25 postcards, 15 landing pages, 12 brochures, 2000 social media posts and 150 blog posts. The content spans a range of diverse topics that are of relevance across multiple industry verticals and is also updated every month to ensure it stays fresh. The buyers have the complete authority to edit the content they purchase and use it as they wish.

The Mindmatrix MSP marketing and sales content packages offering is in line with Mindmatrix's philosophy that the MSPs are too busy working in their business to work on it and that they are almost always short on time, resources and expertise, when it comes to marketing and sales. Mindmatrix's MSP-IT Advantage Program is based on these very principles and offers the complete MSP marketing and sales solution that includes-Sales & Marketing Enablement Platform, ready-to-use, branded content, business consulting and sales coaching, PSA/CRM Integration and MSP marketing and sales support and concierge services.

Speaking about the newly launched service line, Harbinder Khera, CEO, Mindmatrix, said, "Many MSPs-IT partners find that despite investing in a marketing automation tool or a sales enablement software, there is a gap and they are not getting the intended results. Automation alone cannot help MSPs succeed. They work only if you feed them with relevant, engaging content consistently to disseminate to leads. The Mindmatrix MSP marketing and sales content packages fills this gap by providing MSPs with ready-to-use, tailored, industry-specific content that they can use to build their brand, generate leads and grow their business in the process. Mindmatrix content packages fit in well with both MSP/IT partners who don't have a marketing person and with those that do. Even in the case of those with a full-time or part-time marketing staff, it is always easier to modify existing content than creating something right from the scratch. This approach saves time and costs."

To learn more about the Mindmatrix content packages, please visit https://shop.mindmatrix.net/

About Mindmatrix:

Mindmatrix is a company offering Channel & Sales Enablement software. It stands uniquely differentiated in the marketplace by being one of the only companies providing a Single Unified Platform that offers PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation and Marketing Asset Management. Mindmatrix's platform enables both direct and indirect sales channels in a company, to be more far more efficient and productive and the marketing organization to effectively integrate their efforts into the sales activities to facilitate rapid revenue growth.

Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively.

The webinar, Driving partner engagement with PRM and sales enablement technologies, is scheduled for Wednesday, September 12, 2018 02:00 PM ET / 11:00 AM PT. (Click here to Register) Hosted by Harbinder Khera, CEO, Mindmatrix, the webinar will focus on the key areas organizations need to look at BEFORE investing in a PRM or sales enablement software for smoother channel management.

Says Harbinder, "Companies with the channel sales model looking to drive greater partner engagement often think investing a PRM software will help them achieve that goal. But, there's more to partner engagement than that. A PRM/Channel enablement software alone can't drive partner engagement. Our webinar discusses the key partner enablement challenges that companies often face--despite having a PRM software in place and offers a 7-step game plan to drive partner engagement using PRM and partner sales enablement technologies."

The webinar will be value adding for senior- and mid-level executives in Channel/partner management, sales, marketing and to CEOs, CSO and CMOs of organizations that depend on the channel-based model to sell their products and services.

You can register for the webinar here.

About Mindmatrix:

Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

Datto's partners are MSPs (Managed Service Providers); with Mindmatrix's long standing leadership in concierge services for MSPs, the new programs offer a perfect solution for common marketing challenges faced by MSPs. The new programs, MarketNow Essentials, Market Now Concierge Plus, MarketNow Elite and MarketNow Enterprise offer varying levels of MSP marketing and sales assistance to Datto Partners. Each of these programs target very specific partner profiles offering the right kind of marketing and sales support for every partner type from a sole MSP business owner to a large MSP enterprise. The highlight of the newly launched MarketNow programs is the content package in MarketNow Essentials. MarketNow Essentials offers access to additional, fresh content on a monthly basis that the MSPs can use to market Datto's services to their clients.

These four new MarketNow programs are in addition to the already existing and extremely popular MarketNow Concierge Service that was launched a year ago in June 2017. The program, powered by Mindmatrix, enables all of Datto's global partners by offering a Sales Enablement and Marketing Automation Platform (MarketNow) to its widespread network of managed service provider (MSP) Partners.

About MarketNow Concierge Services:
MarketNow Concierge Services offer MSPs outsourced sales and marketing support (offered by Mindmatrix) ranging from sending emails and editing landing pages to importing and organizing leads and sales assets. Subscribers also have access to pre-packaged content including emails, blog posts, social posts, e-guides, landing pages and sales playbook

Datto partners can learn more about the new MarketNow Concierge Services here.

About Mindmatrix:

Mindmatrix is a company offering Channel & Sales Enablement software. It stands uniquely differentiated in the marketplace by being one of the only companies providing a Single Unified Platform that offers PRM software, Direct Sales and Channel Enablement, channel Marketing Software, MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively.

About Datto

Datto's mission is to empower the world's small and medium sized businesses with the best in enterprise-level technology. We do it by equipping our unique community of Managed Service Provider partners with the right products, tools and knowledge to allow each and every customer to succeed. It's an approach that's made us the world's leading provider of MSP delivered IT solutions. Datto is headquartered in Norwalk, CT, with offices worldwide. Visit https://www.datto.com for more information.

ESET partners can use the new ESET Marketing Center to brand content and resources, deploy email campaigns and manage their prospect database, all from one easy-to-use console offered by Mindmatrix. Once the partner sets up their profile, all assets are automatically co-branded and tracked back to the partner allowing them to review data and manage leads. Partners retain full control and privacy of their customer and prospect database. Mindmatrix is a complete end-to-end channel enablement platform comprising channel marketing automation platform, channel sales enablement and PRM.

Mindmatrix CEO, Harbinder Khera said, "At the core of driving channel partner relationship success is helping channel partners sell and market better. Partners are too busy working in the business to work on it. Vendors need to provide channel partners with ready-to-use tools and resources to help them build their brand in the local market. Mindmatrix is very excited to help ESET make their partners successful utilizing the ESET Marketing Center!"

The integration brings Mindmatrix channel and sales enablement software platform's key modules such as playbook, training and certification, assets, channel reporting and enablement to the Salesforce Community Portal. The entire integration is compatible with Lightning Bolt, the technology vastly used by Salesforce in its Community portal.

The Mindmatrix platform already integrates with Salesforce CRM, providing salespeople with all the sales tools they need to close leads faster—right from the Salesforce interface. Launched in 2014, the Salesforce CRM integration happens at five levels—assets, playbooks, contacts, campaigns and operations.

Harbinder Khera, CEO, Mindmatrix says, "The launch of Salesforce Community Add-ons is in line with our core vision that for channel enablement to be successful and to build long lasting channel relationships, channel enablement tools have to be integrated with the partner environment. Vendors must take the tools to their partners, making easy for the partners to use them. The Salesforce Community Add-Ons do exactly that by bringing the core elements of the Mindmatrix platform into the Salesforce Community portal, seamlessly."