Marketing Automation Software

Scale Up Your Sales Without Additional Pressure Using The Bridge Marketing Automation Software

The Bridge marketing automation software makes it easier for your sales teams to match steps with the modern buyer by aligning your sales and marketing initiatives to the buyer's journey effectively. With the Bridge marketing automation software you can enhance and control your company brand and messaging across all sales and marketing channels and support your sales ecosystems effectively without overstretching yourself or the marketing budget.

Leverage the Bridge marketing automation software's powerful marketing automation features to automate your marketing process across different stages of the buyer's journey and manage your entire marketing funnel with ease.

Bridge marketing automation

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Personalized asset generation

Personalize every bit of marketing/sales communication on the basis of seller attributes, buyer attributes or buyer behavior
Sales presentations (PPTs), emails, sales brochures, print materials and even web collateral, such as landing pages and websites can be personalized for maximum impact

marketing automation software, Personalized Asset Generation

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Lead generation

Powerful lead generation tools including landing pages, lead-capturing forms, email, print, web, social media marketing tools and more!
Engage in multi-channel marketing lead generation campaigns effectively and enable your salespeople to do the same

marketing automation software, Lead Generation

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Content Syndication

Content syndication of sales and marketing assets to third-party sites and partner portals for use at the local level
Run campaigns and send out emails for salespeople using the "on-behalf-of" functionality
Leverage the capabilities of your internal marketing team while driving leads for your salespeople

marketing automation software, Content Syndication

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Unlimited Sales and Marketing Service and
Support at No Additional Cost!

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Lead Nurturing

Effective lead nurturing programs that help you stay in touch with leads through every stage of the sales funnel
Keeps your brand on-top-of-mind with your prospects
Automatically analyzes lead behavior, recognizes the interest and engagement level of each prospect and then puts them in personalized lead nurturing programs to effectively drive the leads from cold to warm and finally, hot
Nurturing leads with the Bridge marketing automation software is an easy and visual experience
Corporate marketing can create the nurturing drips in 3 simple steps and run the lead nurturing campaigns on behalf of sales teams

marketing automation software, Lead Nurturing

Social media automation

Powerful social media automation tools to help you run congruent corporate and partner-level social media campaigns
Automated social media drips to keep your social media efforts consistent
Utilize social lead generation and prospecting tools that help you connect with quality leads easily
Ensures branding and messaging consistency

marketing automation software, Social Media Automation

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Email Marketing

Salespeople can create and send-or schedule-powerful, personalized email campaigns using pre-approved email templates
Ability to send and track emails from phone
Get alerts and notifications when someone opens or clicks on a link in the email
Access detailed reports on how partner and corporate email campaigns fared

marketing automation software, Email Marketing

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360-Degree Prospect Insight

Get 100% visibility into the buyer's journey
Track lead behavior across various touch points including landing pages, social media, websites, etc
Know exactly what your prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded
Partners and sales people can use insight into lead activity and approach their leads better and sell faster

marketing automation software, 360-Degree Prospect Insight

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CRM/PSA integration

Integrates with various CRMs at the sales level to facilitate multi-tier lead routing
Automatically assigns leads to salespeople based on pre-set parameters specified at the corporate level
Also supports round-robin or priority routing
Auto-syncs with CRM to ensure complete transparency between the salespeople and the corporate with respect to leads and their behavior

marketing automation software, CRM/PSA Integration

Reporting & Analytics

Detailed reporting features offer over 100 built-in reports
Get unobstructed visibility into KPIs across various areas such as asset categories, user, organization, company and contact types, opportunity, MDF, deal registration, web and social media, etc
Supports custom reports

marketing automation software, Reporting & Analytics

Alerts and notifications

Get instant updates on key prospect behavior via SMS and emails prompting you to take the right action on time
You can also set task-reminders for your partner-users

marketing automation software, Alerts And Notifications

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Lead management

End-to-end lead management
Flexible lead data capture
Easy lead sharing
Smart lead nurturing
A single repository for all lead communications, including e-contracts
Detailed lead reporting
Smart lead segmentation
Lead alerts, notifications and to-dos
Lead scoring
CRM integration

marketing automation software, Lead Management

Lead scoring

Offers an objective, relevant process for scoring leads and opportunities, ranking them based on various predefined parameters such as lead behavior, lead characteristics and other custom conditions
Get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails, customer care centers and more
Gauge the interest level of your prospects and refine your marketing and sales strategy accordingly
Focus on the leads most likely to yield optimum revenues
Fully customizable, allowing you to create a scoring model that fits your industry

marketing automation software, Lead Scoring

Multi-language support/
Localization

Powerful localization capabilities
Supports 12 major languages including German, Spanish, Portuguese, Chinese, Japanese, Polish, French, Russian, Dutch, Italian
Customize the language used in the platform, your partner portal, in the assets, in just one click

Go-to webinar
integration

Integrates with leading webinar platforms including Go-to webinar
Allows for easy webinar lead generation and management
Makes webinar marketing more effective with automated webinar promotional email/social campaigns and integrated landing pages

Landing Page
creation

Build search engine optimized, mobile compatible, responsive landing pages in a few minutes
Add forms to them that help you capture lead information
Track the performance of your landing pages to determine their effectiveness
Conduct A/B testing of landing pages

How do you benefit from the Bridge
Marketing automation software?

100% visibility of the lead-to-revenue journey, campaign performance and asset usage
Better brand & content integrity management with tools for version, brand & messaging control
Elimination of content silos ensures there's no duplication of marketing efforts, and gives your organization "One Voice" that is lined up with the buyer's position in the sales cycle
Scalability, as your marketing team can support a growing sales team effectively with automation
The marketing team gets more creative time as mundane, yet important tasks such as sending follow-up emails, making social media updates our routing of leads to salespeople are automated
Improved lead management as marketing can see where each lead is in the sales cycle, automatically nurture those who are not ready to meet sales, while automatically pushing the ones hot enough to be contacted, to sales