Channel Marketing Software | Partner Marketing Software

Bridge is an end-to-end channel marketing software that is powerful, easy to use, and integrates seamlessly with corporate marketing strategies. The Bridge channel marketing software offers you marketing in a box, through its integrated product and solution-centric approach to marketing.

Though loaded with features and extremely powerful, the Bridge channel marketing software comes with an intuitive modern interface that makes it easy to use. The Bridge channel marketing software offers extensive TCMA tools to engage partners by helping them leverage corporate messaging, build their brand and drive revenue at the local level.

Bridge Channel partner marketing software

Vendors can engage in highly effective to, through, with &
for-partner marketing campaigns by leveraging these
key features of the Bridge channel marketing software

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Social and Web Content Syndication

Powerful social media automation tools to help you run congruent corporate and partner-level social media campaigns
Automated social media drips to keep your social media efforts consistent
Social lead generation and prospecting tools that help you connect with quality leads easily
Supports Facebook, Twitter and LinkedIn

Partner Marketing Software, Channel partner marketing software

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Webinar integration

Integrates with leading webinar platforms including Go-to Webinar
Allows for easy webinar lead generation and management
Makes webinar marketing more effective with automated webinar promotional email/social campaigns and integrated landing pages

Partner Marketing Software, Channel partner marketing software, Webinar Integration

Video personalization

Next level personalization capabilities allowing partners to personalize the introductory and end segments of videos created at the corporate level.

Examples include adding partner logo and contact information, thereby highlighting the partner brand.

Partner Marketing Software, Channel partner marketing software, Video Personalization

MDF management

Keep track of MDF distributed to multiple channel partners
Manage your channel network's designated MDF easily
Partners can apply for MDF funds via their partner portal
Vendors can view their fund usage and approve or reject MDF requests
Visibility into which partners are spending MDF and what they are spending it on helps you make the most of your marketing funds.

Partner Marketing Software, Channel partner marketing software, MDF Management

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Co-branded assets

Powerful asset co-branding capabilities to help channel partners leverage corporate brand and also build their local brand
Create everything channel partners need from corporate offices and automatically customize those assets to reflect partners' local branding
Customize email campaigns, landing pages, advertising campaigns, videos and other sales materials automatically

Partner Marketing Software, Channel partner marketing software, Co-Branded Assets

Email marketing

Partners can create and send (or schedule) powerful, personalized email campaigns using pre-approved email templates
Ability to send and track emails from phone
Get alerts and notifications when someone opens or clicks on a link in the email
Access detailed reports on how partner and corporate email campaigns fared

Partner Marketing Software, Channel partner marketing software, Email Marketing

Personalized Asset Generation

Personalize every bit of marketing/sales communication on the basis of seller attributes, buyer attributes or buyer behavior
Sales presentations (PPTs), emails, sales brochures, print materials and even web collateral, such as landing pages and websites can be personalized for maximum impact

Partner Marketing Software, Channel partner marketing software, Personalized Asset Generation

Lead Generation

Powerful lead generation tools including landing pages, lead-capturing forms, email, print, web, social media marketing tools and more!
Engage in multi-channel marketing lead generation campaigns effectively and enable your partners to do the same

Partner Marketing Software, Channel partner marketing software, Lead Generation

As with all Mindmatrix products, you get unlimited marketing and sales support with the Bridge channel marketing software.

TRY IT BEFORE YOU BUY IT!
GET A 100% FREE,
FULLY CUSTOMIZED POC.
NO CATCHES, NO HIDDEN CHARGES!

Get a free poc

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Localized Marketing Automation

Powerful local marketing automation capabilities that help channel partners

Engage in effective marketing campaigns, consistently at the local level
Build their local brand
Position themselves as thought-leaders in the local market

Partner Marketing Software, Channel partner marketing software, Localized Marketing Automation

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Campaigns for Marketing

Powerful email, web and social media marketing tools that work to keep your brand on top of your prospect's mind
Personalize your marketing campaigns for partners and prospects
Schedule well-timed, pre-defined marketing campaigns in the form of email/social drips on partner and corporate levels
Track campaign performance and route leads or alert channel partners when leads respond

Partner Marketing Software, Channel partner marketing software, Campaigns For Marketing

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360-degree prospect insight

Gauge how your channel partners interact with your brand
Get detailed insight into their activities such as training material downloads, email opens, website visits, certifications sought, webinars attended, etc
Take informed channel partner management decisions
Assess partner interactions with leads and correlate to performance
Coach your channel partners to do better

Partner Marketing Software, Channel partner marketing software, 360-Degree Prospect Insight

Reporting & Analytics

Detailed reporting features offer over 100 built-in reports
Get unobstructed visibility into KPIs across various areas such as asset categories, user, organization, company and contact types, opportunity, MDF, deal registration, web and social media, etc.
Supports custom reports

Partner Marketing Software, Channel partner marketing software, Reporting & Analytics

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Brand management

Eliminate brand management complexities that arise from using multiple touch-points
Enjoy better brand management and compliance
A single platform for all marketing/sales materials along with a template-driven approach to sales and marketing material creation ensures greater consistency and accuracy

Lead management

End-to-end lead management
Flexible lead data capture
Easy lead sharing
Smart lead nurturing
A single repository for all lead communications, including
e-contracts
Detailed lead reporting
Smart lead segmentation
Lead alerts, notifications and to-dos
Lead scoring
Lead routing
CRM Integration

Partner Marketing Software, Channel partner marketing software, Lead Management

Lead scoring

Offers an objective, relevant process for scoring leads and opportunities, ranking them based on various predefined parameters such as lead behavior, lead characteristics and other custom conditions
Get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails, customer care centers and more
Gauge the interest level of your prospects and refine your marketing and sales strategy accordingly
Focus on the leads most likely to yield optimum revenues
Fully customizable, allowing you to create a scoring model that fits your industry.

Partner Marketing Software, Channel partner marketing software, Lead Scoring

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Lead nurturing

Effective lead nurturing programs that help you stay in touch with leads through every stage of the sales funnel
Keep your brand on-top-of-mind with your prospects
Automatically analyzes lead behavior, recognizes the interest and engagement level of each prospect and then puts them in personalized lead nurturing programs to effectively drive the leads from cold to warm and finally, hot
Nurturing leads with Bridge is an easy and visual experience
Corporate marketing can create the nurturing drips in 3 simple steps and run the lead nurturing campaigns on behalf of partners

Partner Marketing Software, Channel partner marketing software, Lead Nurturing

Landing pages

Build search engine optimized, mobile compatible, responsive landing pages in a few minutes
Add forms to them that help you capture lead information
Track the performance of your landing pages to determine their effectiveness
Conduct A/B testing of landing pages

Partner Marketing Software, Channel partner marketing software, Landing Pages

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Key Differentiators of our channel marketing software

True Marketing Automation Platform at the Partner Level
Video Personalization (Co-Branding, Intros and Outros)
High-Impact Marketing Asset Generation (Presentation Decks, Proposals)
Seamless Integration and Unified Experience with SF Community
Persona-Based Customized Marketing Dashboards
Mobile App (IOS & Android) with Push Notifications
Enabling Partners in selling with Sales Playbooks
AI-Based Asset Recommendation and Scoring
Automated Partner Profiling based on Partner Website & Social Content
Automated Partner Scoring and Engagement Engine
Unlimited Campaign Setup & Platform Configuration Services at No Additional Cost
ROI Justified with our Consumption-Based Pricing