Partner Marketing Blog

Learn more about how the right Partner Marketing Platform
can help you take your To, Through, With- & For Partner
Marketing strategies to the next level

Discover how you can leverage next-gen partner marketing platform to build robust partnerships and efficiently support and expand your channel ecosystem.

Channel partner marketing strategy

Learn the essential steps for implementing a successful channel partner marketing strategy: identify partners, negotiate agreements, onboard, train, launch co-marketing, and optimize for long-term success.

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Maximize sales with channel marketing

Unlock sales growth through channel marketing. Partner with intermediaries to expand reach, boost efficiency, and enhance customer service. Learn key strategies and best practices.

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Partner tools

Explore how partner tools streamline communication, optimize collaboration, and drive growth in partnerships. Discover benefits, types, and effective implementation strategies for maximizing organizational efficiency and success.

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AI in Partner Marketing

Discover how AI is revolutionizing partner marketing strategies, enhancing targeting precision, automating tasks, and driving strategic decision-making for unprecedented growth and profitability.

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Partner marketing manager

Discover the role of a Partner Marketing Manager, including their key responsibilities and essential skills. Learn how these professionals drive business growth through strategic partnerships and effective marketing campaigns.

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Partner marketing programs

Explore the benefits, effective strategies, and implementation guidelines for partner marketing programs. Learn how these collaborations enhance market reach, drive growth, and optimize resources for mutual business success.

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Partner marketing strategies

Elevate sales with partner marketing. Explore collaborative strategies and leverage through-channel automation for maximum impact.

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Partner marketing software

Explore the evolution of partner marketing software, its essential features like campaign management and performance analytics, implementation strategies, and future trends shaping this dynamic industry.

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To-partner marketing: An overview

While the other forms of Partner Marketing may be focused on the end-customer, the spotlight of to-partner marketing is always on the partners. Learn more in this blog post.

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Must-have partner marketing skill sets: Do your
partner marketers have it?

Understand some of the qualities and skills that a Partner Marketer must have to be able to play their role successfully.

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Here's why your partner marketing campaigns are not effective despite
using a channel partner marketing software

Partner Marketing campaigns play a key role in helping your channel partners generate and close leads. However organizations often have a hard time measuring the effectiveness of their partner marketing campaigns. This article looks at the reasons why organizations are often not able to do so effectively.

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How a partner marketing platform can help companies eliminate
key partner asset management challenges

Find out the 5 key partner marketing and sales asset management challenges that can be effectively tackled with a powerful Partner Marketing platform.

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Partner Marketing: An overview

Any discussion on the channel ecosystem is incomplete without partner marketing. Our blog this week touches upon partner marketing and its various types.

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The benefits of a partner data driven,
persona-centric partner marketing strategy

When investing in a Partner Marketing software and programs, one of the key factors that companies need to take into account is partner persona. This article discusses why partner data driven, persona-centric partner marketing strategy is important.

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How Partner Persona impacts your choice of a partner
marketing program?

Understand how Partner Persona impacts your choice of a partner marketing program

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Must-have Partner Marketing Tools

Take your channel partner marketing strategy to the next level with these 7 key channel partner marketing tools

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Better Partner Marketing with Partner Marketing Automation

Better Partner Marketing with Partner Marketing Software Automation

Vendors relying on the channel model, by definition, need to maintain strict control of their entire brand, from the product or service itself to the entire marketing and sales process. This blog discusses the role of partner marketing software in helping vendors manage their brand effectively even as their channel ecosystem grows.

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Channel Marketing Concierge Services: A key tool to help increase channel engagement

Channel Marketing Concierge Services: A key tool to help increase
partner engagement

Learn about the various kinds of Channel Marketing Concierge Services that companies can offer to add value to your channel partners.

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What is Through Channel Marketing Automation?

Does your partner marketing platform offer TCMA?

Understand the concept of TCMA, the key components, the benefits, and the role it plays in the success of the channel sales model in this article.

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Partner marketing software with an asset recommendation engine
can add tremendous value to partner marketing efforts: Here's how

Learn how an asset recommendation engine can add tremendous value to partner marketing efforts.

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Effective co-marketing with partner marketing software

Find out how vendors and partners can use co-branding effectively by deploying effective partner marketing tools.

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Creating a winning partner marketing concierge model for
your partner ecosystem and increase adoption of partner marketing software

Channel marketing concierge services ensure that the channel partners actually use the marketing tools and resources (financial or otherwise) made available to them by the vendor. This article discusses the different marketing concierge models available.

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Partner Marketing concierge Services you didn't know you needed

Partner Marketing Concierge Services that can
help boost adoption of your partner marketing software

Learn about the various kinds of concierge services to scale up your channel model and support channel partners efficiently without overloading your corporate marketing team in this article

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The role of Personalization in Channel Marketing

Leveraging the benefits of personalization in partner marketing
with a partner marketing software

Understand how personalization can benefit your channel ecosystem

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Partner Marketing Strategy: Using prospect data to create a positive buyer experience

Partner marketing strategy: Using prospect data from
your partner marketing software to create a positive buyer experience

Understand how prospect data can help create a positive buyer experience in this article

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Partner marketing and sales need not be complicated

Uncomplicate partner marketing and
sales with a partner marketing software

As a vendor it is difficult to comprehend why your channel marketing is not up to the mark even with you providing all the marketing collateral to your partners. This article discusses why your channel partners are just not using your marketing materials!

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Leveraging Partners to Drive Strategic Value

Leveraging partner marketing software
to drive strategic value

Learn the 4 key strategies that companies should focus on to drive more value for their channel partners and consequently add more value to their partnerships.

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How does co-branding with a partner marketing software help?

Learn what co-branding is and how it helps companies and partners join forces and use the synergy to market and sell their products/services better.

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How a partner marketing software can keep your
channel partners engaged and committed

Learn how the ideal channel marketing software and how it can equip channel partners to sell more and keep them engaged and committed to the company's marketing and sales vision.

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What is through-Channel Marketing Automation (TCMA)

Discover how TCMA enhances partner collaboration, boosts brand visibility, and drives sales. Explore key components and benefits for streamlined through-partner marketing.

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Partner Marketing KPIs that your partner marketing software should track

Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in your partner marketing process so you can fix them.

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