Co-marketing, Through Partner Marketing Automation (TCMA)
On-behalf partner marketing
High-impact, personalized marketing asset generation
Free POC
Salesforce PRM Integration
Brand management
Helping partners sell more/market better
Justifying ROI for Partner Marketing tools
Partner engagement services
Lead management is the process of capturing leads, tracking their activities and behavior, and educating, qualifying, and engaging them until they are converted into loyal customers.
Bridge partner marketing software offers effective end-to-end lead management capabilities.
The leads can be added to the Bridge partner marketing software manually or imported from a list. The Bridge partner marketing software supports the import of spreadsheet files of the Excel and CSV categories.
The leads in the Bridge partner marketing software can be shared and ownership can be transferred to other users at any time.
Bridge partner marketing software has excellent lead nurturing capabilities such as
Bridge partner marketing software tracks lead behavior across multiple touchpoints such as landing pages, emails and social media and uses this information to further create laser-focused lead follow-up and nurturing campaigns. Nurturing leads with Bridge is an easy and visual experience. Corporate marketing can create the nurturing drips in a few simple steps and even run the lead nurturing campaigns on behalf of the partners.
Meaningful lead interactions through asset recommendations and playbooks Based on lead behavior, attributes and the position of the lead on the sales cycle, the Bridge partner marketing software's asset recommendation engine offers suggestions to the User regarding the asset to be shared with the lead.
The Bridge partner marketing software provides users with access to all kinds of lead communication data including emails, brochures, sales presentations, product catalogs, sales proposals, quotations and more! The Bridge software even has an e-contract signing module, whereby the contracts can be shared with the leads for digital execution, thus taking care of the final step of the sales process.
The Bridge partner marketing software offers a 360-degree view of all the leads in the system. It analyzes the complete digital footprint of the lead (email opens, form fills, website visits, social engagement, whitepaper downloads, link clicks, etc.,) and provides an in-depth picture of each lead. This insight into lead activity helps partners approach their leads better and sell faster.
The users can view detailed reports for the leads created or owned by them, and also for the leads shared with them. This data can then be sliced and diced by the Users in various custom reports and the knowledge can be used to engage in more meaningful conversations with the leads.
The Bridge Partner marketing software also allows Users to create smart lists based on various lead behavior or attributes and sends email notifications or alerts related to those smart lists to the smart list owners/Users with whom the smart list is shared. Users can also generate 'To Do's' in the Bridge partner marketing software that specify the next step to be taken with respect to the leads in the smart list.
Bridge partner marketing software's lead scoring functionality develops a reasoned, relevant process for scoring leads and ranks them based on various well-defined parameters such as lead behavior, lead characteristics and other custom conditions. The Bridge partner marketing software assigns scores to leads based on their attributes and interactions with your sales and marketing materials. In simple terms every click, open, or download, the leads are assigned a certain number of points. The lead score helps in classifying the leads as hot, medium or cold based on their engagement levels, helping the User to focus on leads who are more likely to close, while channeling the others to a lead nurturing program within the Bridge partner marketing software.
Whenever a lead flows in at the corporate level, through whatever the Bridge Partner marketing software can automatically assign it to a partner based on pre-set parameters specified at the corporate level. These parameters include location, zip code, expertise, partnership levels, or other attributes as specified by the company. The platform also supports round-robin or priority routing.
As a data processor, we know that it is our responsibility to ensure our clients are able to comply with the GDPR consent regulations when they use our platform and hence the Bridge partner marketing software is equipped with a GDPR-compliant data firewall.
As a data processor, we know that it is our responsibility to ensure our clients are able to comply with the GDPR consent regulations when they use our platform and hence the Bridge partner marketing software is equipped with a GDPR-compliant data firewall.
This section provides reports related to the various partner organizations. KPIs covered include engagement levels, users from the organization, total number of leads, etc.
This section provides reports related to various assets in the platform. KPIs covered include asset rating, asset usage, asset views, downloads, etc.
This section provides detailed analyses of MDF fund allocation, reimbursement and usage.
This section provides detailed analyses of deals registered by partner companies. KPIs covered include deals registered, new deal registration requests, approved/rejected deals, opportunities, opportunity conversion, and close ratios.
Connect your CRM and Business Systems with Bridge Partner Marketing Software Supports SAML, oAuth & API Integrations
