Partner Sales Enablement

The modern buyer's journey has blurred the lines between marketing and sales significantly. Partners now look up to vendors for assistance not only for lead generation but also for lead closure. Channel partnerships become successful when companies walk their channel partners through every stage in the sales process--from lead prospecting to closure. Through its sophisticated partner sales enablement tools, the Bridge channel sales enablement software helps you cover the last mile of a successful channel relationship with your partners--closing leads.

Bridge partner sales enablement

The Bridge channel sales enablement software helps some of the industry's
leading vendors to power up their partner network by using these
partner sales enablement tools

Playbooks

"What to say to prospects, when to say it and how to say it?" Answered!
Automatically map your sales and marketing assets to relevant stages of the buyer's journey
Provide your channel partners with the right assets for each stage of the sales cycle
Playbooks are flexible and dynamic, allowing users to add any marketing or sales asset including PDFs, presentations, web assets, videos or infographics and lead nurturing emails, to name a few
Voice integrated playbooks

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Distributed CRM Integration

Integrates with various CRMs at the channel partner level to facilitate multi-tier lead routing
Automatically assigns leads to partners based on pre-set parameters specified at the corporate level
Supports round-robin or priority routing
Auto-syncs with CRM to ensure complete transparency between the channel partners and the corporate with respect to leads and their behavior

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E-Contract Signing

Supports electronic document and contract signing, enabling customers and channel partners to electronically sign contracts and agreements
E-contract signing is also supported in the app version so your deals can be formalized anytime, anywhere

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Guided Sales & Solution Selling

Build a guided sales process for your channel partners by defining the process flow for all types of leads and all the steps in your sales cycle
Detail which marketing and sales assets should be used at each step of the sales cycle and target that information by customer vertical, geographic region, or other criteria
Make it easy for new channel partners to sell your product/service by documenting processes, assets and playbooks

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CPQ Engine

Easy guided selling and proposal generation with CPQ engine
Quote editor with the ability to lock key areas
Supports different pricing and discount models
Built-in approval mechanism for discounts and pricing

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Sales Asset Management

Supports creation of multiple asset types
Personalization of assets
Easy asset import from the Cloud
Asset tagging for easy identification and retrieval
Asset feedback, scoring and rating
Version control and expiration dates for assets
Asset access controls
Global asset search

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Plugins

Integrates seamlessly with Chrome and Outlook helping partners add a more personal touch to their interaction with leads
All assets, lead lists, lead response notifications and campaign reports can be accessed from the email client using the plug-in
Real-time synchronization of email contacts, group contacts, new recipients and tasks to the Bridge channel sales enablement software

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Template-based asset creation

Template-driven approach to sales and marketing material creation ensures greater consistency and accuracy
Vendor's corporate marketing team can create templates and set permissions for data edits
Partners can create their own, personalized versions of the asset using the base template from the vendor
Ensures branding and messaging consistency

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Content Syndication

Content syndication of sales and marketing assets to third-party sites and partner portals for use at the local level
Run campaigns and send out emails for local channels (on-behalf-of) functionality
Leverage the capabilities of your internal marketing team while driving leads for your channel partners locally

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Personalized Sales Proposal & Presentation

Simplifies the time-consuming task of proposal generation by automating it
The Bridge channel sales enablement software enables your channel partners to generate complete customized proposals, in a few clicks AND get alerts and notifications whenever prospects respond
Provides channel partners with ready-to-use, customized proposals in a few steps

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Asset Recommendation

Know which asset to use at what time with The Bridge channel sales enablement software's asset recommendation feature
The asset recommendation engine suggests the best asset for success—the one that is most relevant and thus most effective; based on factors such as the position of the buyer in the sales cycle, buyer behavior, buyer attributes and the opportunity
Whether it is for a cold call or an introductory email, the right asset is delivered to your partners for their use

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Mobile Access

iPhone and Android apps that provide you anytime access to your assets, leads, important analytics/reports and campaigns
Get important alerts and notifications

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Global asset search, filters and tags

The Bridge channel sales enablement software has a global asset search engine that cuts across all asset categories and program modules
Asset filters and tags allow for quick asset retrievals
Powerful asset search filters to help narrow search results making it even easier to locate an asset

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360-degree prospect insight

Get visibility into lead interaction with your brand
Get detailed insight into their activities such as marketing and sales material downloads, email opens, website visits, webinars attended, etc
Assess partner interactions with leads and correlate to performance
Coach your channel partners better

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Alerts and notifications

Get instant updates on key prospect behavior via SMS and emails prompting you to take the right action on time
You can also set task-reminders for your partner-users

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Asset Personalization

Personalize every bit of your marketing/sales communication on the basis of seller attributes, buyer attributes or buyer behavior
Sales presentations (PPTs), emails, sales brochures, print materials and even web collateral, such as landing pages and websites can be personalized for maximum impact

partner sales enablement, sales enablement software, Asset Personalization

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How do channel partners benefit from
The Bridge partner sales enablement platform?

Helps channel partners generate high-impact, personalized sales collateral--accurately branded for their local market, without depending on the vendor's corporate marketing team
100% Lead visibility and insight into lead activity helps your partners approach their leads better and sell faster
Channel partners get a well-guided, repeatable, scalable sales process through playbooks
The Bridge channel sales enablement software makes it really, really easy for your partners to market and sell your offerings
Saves your channel partners time by ensuring timely access to sales and marketing materials