Bridge PRM &
Partner Marketing Software Whitepapers

Discover how modern PRM and partner marketing software platforms can support you in establishing
robust partner relationships and efficiently expanding your partner network.

AI in the Channel: Transforming Partner Ecosystems

AI in the Channel: Transforming Partner Ecosystems

Explore our latest report, AI in the Channel, and discover how AI, ML, and Generative AI are transforming partner management and optimizing ecosystems. Authored by experts from AchieveUnite and Mindmatrix, this report delivers actionable insights, strategic use cases, future trends, and tools to help you streamline operations, enhance partner relationships, and measure ROI. Stay ahead of the curve-download the report today and lead the way in the evolving channel landscape!

Download whitepaper
Bridge partner sales enablement pdf thumbnail

Partner Sales Enablement : The Mission-Critical Component Of
ROI Generating Channel Programs

Prioritizing partner sales enablement is critical to driving the success of channel programs. As B2B buyer authority shifts to extremely discerning decision makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need. Want to learn more? Download the whitepaper now!

Download whitepaper
Bridge one platform a prm essential for an effective channel model

One Platform : A PRM Essential for an Effective
Channel Model

Vendors pump thousands of dollars into technology, processes, and strategies to boost partner engagement and adoption rates. However, not all efforts are successful. This whitepaper examines the reasons for the disconnect between vendors and their partners despite heavy investment in partner programs and tools.

Download whitepaper
Bridge aligning your partner marketing

Aligning Your Partner Marketing to the New
Buyer's Journey

The new buyer's journey has drastically changed B2B marketing and sales. Partner marketing strategies have to evolve to achieve partner marketing success. Our whitepaper discusses the changed role vendors have to play to help channel partners succeed in the new buyer's journey. Download this whitepaper to learn more.

Download whitepaper
Bridge blueprint to creating effective sales playbooks

Blueprint to Creating
Effective Sales Playbooks

This whitepaper serves as a step-by-step guide to creating effective sales playbooks that your salespeople will actually use!

Download whitepaper
Bridge the ultimate guide Enablement of Direct Sales Teams

The Ultimate Guide to
Enablement of Direct Sales Teams

This whitepaper offers a step-by-step process for direct sales enablement. Learn

  • Why is sales enablement so important?
  • What does direct sales enablement involve?
  • Why is it time to move beyond traditional marketing automation and CRMs?
  • The 12 steps to holistic sales enablement
Download whitepaper
Bridge the ultimate blueprint to Channel Partner Engagement

The Ultimate Blueprint to
Channel Partner Engagement

You know that partner relationship management is the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. This whitepaper offers you a blueprint for successful channel partner engagement.

Download whitepaper
Bridge Better Channel Partner Marketing with

Better Channel Partner Marketing with
Channel Marketing Automation

Channel Marketing Automation can end the eternal vendor-partner wars over marketing and sales support. Download this whitepaper to learn how.

Download whitepaper
Bridge Sales & Marketing Asset Management

Sales & Marketing Asset
Management

Seamless integration of sales and marketing functions has been recognized as a must-have for successful sales enablement. This whitepaper explores another, probably less talked about, yet equally important aspect of sales enablement-sales & marketing asset management.

Download whitepaper
Bridge Channel Partner Marketing Concierge Services

Channel Partner Marketing
Concierge Services

Channel partner marketing concierge services are a great mechanism to increase adoption rates of channel marketing programs among channel partners and also boost partner engagement and loyalty levels. Download this whitepaper to learn how you can build a win-win relationship with your channel partners using Channel Marketing Concierge Services.

Download whitepaper
Bridge Why You Need Channel Marketing Automation

Why You Need Channel
Marketing Automation?

This whitepaper explores the marketing challenges faced by companies selling via channel partners and discusses how channel marketing automation can help resolve them.

Download whitepaper
Bridge 7 Steps to Smoother Channel Management

7 Steps to Smoother
Channel Management

The channel sales model is a great way to scale up your business. But, that doesn't mean channel sales is easy. It comes with its own set of challenges.

Download this whitepaper to learn more about the 7 steps to smoother channel management.

Download whitepaper
Bridge Helping Your Sales Teams Sell More With a Guided Sales Process

Helping Your Sales Teams Sell More
With a Guided Sales Process

A guided sales process is a map, a GPS for your salespeople that takes them to their ultimate goal, lead closure. Download this whitepaper to learn how you can build and sustain a guided sales process for your sales teams helping them sell more.

Download whitepaper
Bridge 9 Must-Haves for an Excellent Partner Portal

9 Must-Haves for
an Excellent Partner Portal

Invest in a partner portal...train your channel partners to use it and you are ready to go....Right? Wrong! A partner portal plays a key role in helping you maintain your partner relationships better--ONLY if your channel partners really use them. Download this whitepaper to understand how you can ensure your channel partners actually use your partner portal.

Download whitepaper
Bridge Strategy and the Sales Process: Staying Strong on the Basics

Strategy and the Sales Process:
Staying Strong on the Basics

If you think investing in a sales enablement tool or a marketing automation software is your answer to keeping your marketing and sales teams happy, then you are wrong and you need to read this!

Download whitepaper
Bridge Creating a Successful Sales Onboarding Program

Creating a Successful Sales
Onboarding Program

A great sales onboarding program can help your business increase its sales, cut down the turnaround time and support your salespeople as they work to meet their sales goals on time. Learn more about creating a successful sales onboarding program in this whitepaper.

Download whitepaper
Bridge Partner Enablement Blueprint

Partner Enablement Blueprint

The problem with channel sales model is that businesses may have unrealistic expectations. As a result, they are surprised when the results from each new partner are a disappointment. In this whitepaper, we discuss these unrealistic expectations.

Download whitepaper
see more